Classified advertising section
Standard copy is $10 per line, $30 for b/w photo for members/ Non-Commercial & $25 per line, $45 for b/w photo for non-members/Commercial (3 Line minimum, 40 Characters per line, First line bold). $5 per line for additional boldface type. Ads must be received in writing. Pre-payment required for all classified ads. No agency commission.

Special Units
Inserts, gatefolds, and business reply cards are available and rates may be obtained upon request.

TRAILBLAZER is saddle-stitched and printed web offset on 70 lb. and 45 lb. coated stock. Covers are printed on 70 lb. stock. Follow SWOP. AAAA/MPA recommended standard specifications for magazine and web offset printing.

Electronic/Mechanical Specifications
We encourage submission of materials in electronic form. Material should be supplied in PDF file, Pagemaker, Quark or Illustrator or Freehand. All digital material, whether supplied on disk or sent by telecommunications, must be accompanied by:

* An accurate laser proof of the file including color breaks.
* A hard copy list of the files supplied.
* All fonts
* All images

Pagemaker images are embedded and are not accessible. Be sure to include all images with the document. Supplied files in postscript format must include all supporting documents, images and fonts as back up. Technology changes rapidly and we reserve the right to make appropriate changes to these specifications.

Material for Black and White Advertising
Film: Right-reading emulsion-side down negatives. Maximum 120 line screen. Advertiser to supply velox proof. A stat is acceptable as a proof on line art. Anticipate a 5-10% gain on press and prepare materials accordingly. Veloxes to be used as line art should be screened to a maximum 120 lines with 15% highlight, 85% shadow. All materials other than final negatives of veloxes will be subject to production charges.

Material for Color Advertising
Film: Right-reading emulsion-side down negatives. Maximum of 150 line screen. Film must indicate bleed and trim as well as center marks. Register marks should appear on four sides of each color film. Two sets of film required for 2-page spread.

Proofs: Chromalines or Color Match or Color Key on publication stock are necessary to obtain a satisfactory color match. Total 4 color density must not exceed 280%. Proofing direction is head to foot. Standard process colors in AAAA/MPA approved colors. Color rotation is Black, Cyan, Magenta, Yellow.

Guidelines for Online Ads on TrailBlazer Website Page
TrailBlazer advertisers can submit website ads at no extra cost when they advertise in six or more issues during the year.  On-line ads can be submitted for the duration of one year.

Ads can be e-mailed to Rebecca Williams at .

Banner ad dimensions:  468 pixels x 60 pixels or 120 pixels x 60 pixels
Format:  gif or jpeg
Banner ad size:  Maximum size 64K. Recommended size under 30K

Banner ads are rotated throughout the website.